These days, many people still believe that just because they have built a website, this will allow everyone to find it easily and interact with it and as a result, their traffic and conversions will increase. Unfortunately, this is just not the case anymore.
A good analogy is, you would like to host a party, you plan your party, the night of the party comes around, but you didn’t invite anyone. However you still assume people will come. How is this possible if they didn’t know the event existed?
So the main question that everyone asks is. How can I attract more people to my website? This is the Number 1 question that many business owners have asked at one time or another. The effort involved in building a website depending on it’s complexity can range from weeks to months. Regardless of this, your site can still lack the high number of visitors you anticipated.
In this post, I will go through the major reasons why your site may go unnoticed if you don’t take the proper precautions.
These days it is a must that your website is SEO Optimised. But what does this mean?
Think of a search engine as a old phone book. People use phone books to find businesses or individuals and their contact details. If your not listed in the book your customers will not be able to find you. This concept also applies to SEO. However, our aim is to not only to be listed in the phone book, but to also appear at the top of the search results, ideally on the first, second or third page. After the third page Click Through Rates drop dramatically as displayed in the below data courtesy of Chitika USA.